Overload
Basically, I'm getting to the overload point. Too many websites. Too many emails. Too many events to attend including congresses, trade shows, fora, meetings… I have over 250 television stations on two different television offers. Where is all this going? What do we do both individually and collectively? Or do we just wait for the laws of chaos to cause the system to cripple itself?
I do know that I want to take action, at least for myself. I need to filter better. I need to unsubscribe from lists, visit forums less often, travel less, use video conferencing more, copy fewer people when I send or reply to email. I also need to let people know when they are submerging me with their useless jokes, wow web sites and requests to sign petitions. It's just getting out of hand.
Professionally, I also think that I need to make some changes. I need to recommend that our clients not embark on noise making for the sake of noise making. Even if it costs more, we need to target our communications better. We need to send things to people who need and request them.
One disturbing recent development is the use of massive mailing lists by public interest organizations. I'm appalled. I cannot believe that NGOs are now turning to spam to get their message out. I realize they need to raise funds, but not like this!
Looking ahead, I'm not sure how the issue will resolve itself. There is no sign of any impending decrease in information. Web domains are still being sold by the bucket. Smart phones, tablets and e-readers are providing new conduits. Just look at Times Square. Is there any room left up there? A few years back I thought it was full and yet, every year I discover new billboards, giant screens and limitless other tactics for getting the message of consumption out. Nope, I don't know how it will resolve itself. I'll give it some thought. But for now, I'm in lockdown mode.
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