Princess Mathilde against AIDS
Princess Mathilde, special representative for UNAIDS and UNICEF was kind enough to participate in the filming of a public service announcement that is being shown in 1500 cinemas in Mexico.
The showing coincides with the August World AIDS Conference to be held in Mexico City.
The 60-second public service announcement was filmed by mondofragilis network in Brussels, at the Royal Palace. It features Princess Mathilde making an appeal, in Spanish, on behalf of children infected and affected by HIV and AIDS.
The spot is being shown in Cinopolis cinemas courtesy of its Director Alejandro Ramirez who has agreed to show the spots across Mexico.
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