Mondofragilis at Mipcom 2005
This year, mondofragilis network presents three sets of projects, all related to AIDS : a 52-minute documentary featuring the efforts of 40 African First Ladies' fight against the pandemic and a total of six World AIDS Campaign and Global Movement for Children public service announcements.
"40 First Ladies"
52-minute documentary filmed and directed by Mondofragilis network, co produced by the Clinton Foundation and UNAIDS.
40 African First Ladies have embarked on a unique venture: to join forces and launch a united, continent-wide campaign to stop new infections among children by getting adults to “treat every child as their own”. The documentary starts with the campaign launch in New York, with the participation of First Lady Laura Bush, UNAIDS’ Executive Director Peter Piot and entertainer Alicia Keys. It then embarks on a tour of Africa revealing both the First Ladies’ grassroots projects and the harsher realities of sexual abuse and being orphaned by AIDS.
- English version
- French version
World AIDS Campaign
Three 30-second public service announcements produced by the World AIDS Campaign
To see the World AIDS Campaign PSAs, click on the links.
"Don't turn your back"
One of the best public service announcements ever produced by mondofragilis network. This very modern and upbeat 30-second piece gets your feet stomping in the fight against AIDS. It incites viewers of all ages to consider making their own commitment.
The clip has been tested with viewers of all ages and cultures and it has received universal praise.
- English version only but very compatible with stations of all languages
Make the Promise
A sober public service announcement encouraging viewers to make a personal promise to fight the AIDS pandemic.
This PSA is best suited to older or more educated audiences. It uses a rather factual approach.
- English version only (others may follow)
Keep the Promise
In 2001, 189 countries promised to fight AIDS. This World AIDS Campaign public service announcement incites governments and civil society to keep those promises.
- English version only (others may follow)
Global Movement for Children
Three 30-second public service announcements supporting the Global Movement for Children and their Lesson for Life
Please note that the posted versions are not final. They will undergo one more edit.
"The Blackboard"
Aimed at a younger audience, this public service announcement emphacises that there are 15 million children orphaned by AIDS and encourages people to find out how GMC’s“Lesson for Life” can help change a generation.
- English version
- French version
- Spanish version
"The Letter"
Aimed at a wider audience, this public service announcement also makes clear that action must be taken to reduce the number of children orphaned by AIDS and encourages people to find out how GMC’s“Lesson for Life” can help change a generation.
- English version only (others may follow)
Keep the Promise
In 2001, 189 countries promised to fight AIDS. Children figured prominently in their promises. This public service announcement incites governments and civil society to keep those promises.
- English version
- French version
- Spanish version
Contact information
Eric is available for meetings during Mipcom 2005. To meet in Cannes or for any information regarding mondofragilis network television content, email Eric Maroni at e@mondofragilis.net
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