World AIDS Day 2006 materials
The mondofragilis group is particularly pleased to announce that the World AIDS Campaign has chosen our studio, messaggio studios and our printing facility, naturaprint, as the producers of this year's World AIDS Day materials.
The production schedule was tight. It often it when you are working towards a specific date and you want to get the latest information into the materials. But the team pulled through. Materials were delivered on time for shipping worldwide via the WHO/UNAIDS logistics services.
The toolkit includes the new poster, the World AIDS Campaign brochure as well as the actual CD. The kit is being sent out to campaigners worldwide to further stimulate campaigning around the "Keep the Promise" theme. This year is about accountability. What have each one of us done to further the fight?
Most of the creative was done by messaggio studios' art director Florence. CD content was produced by messaggio studios designer Thibaut. Naturaprint handled the printing on 100% recycled stock printed, as always, using vegetable-based inks.
We wish all AIDS campaigners well and hope that WAD 2006 will be a resounding advocacy success.
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