Institutional image analysis
Does a company succeed because of its products or services alone? Does a stock price rise on performance alone? Are sales exclusively dependent on sales and marketing tools and efforts? Does a non–profit institution raise funds based on promised results alone? Obviously not. Success, in any walk of life, is based on the compendium — the image. What is yours?
The way you are perceived affects your impact. Maybe you are worried that your current image is off the mark. You ran a public relations campaign that did not work as well as you would have liked it to and you would like to know what went wrong. A mondofragilis institutional image analysis is a cost–effective means of getting answers. It reveals how the human being perceiving your entity reacts to it; what he or she thinks of it based on all that he or she knows about it. The analysis can focus on a single aspect of your institutional image or it can be used to evaluate your entire image over time.
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