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Home ›› Portfolio ›› Europa Donna ›› Breast Health Day PSA

Europa Donna

Breast Health Day PSA

"Women across Europe can get accurate up to date information about breast cancer at www.europadonna.org" this is the key message of this public service announcement (PSA) created by mondofragilis network.

Producing a PSA is a difficult task. It involves condesing an often complex message into a 30 second clip, and striving to raise public awareness without coming up against the sensitivities of the audience. We are therefore always very proud to be offered a free placemement of a campaign. For this campaign, the placement success was very satisfying.

This campaign was in fact supported free of charge by more that 20 channels across some 40 countries, thanks to the support of:

  • European networks such as CNN , Euronews , TV5 Monde and France 24 ;
  • several private channels such as TF1 , RTL2 , Channel 5 , UKtv , Vitaya , RTL-TVI , LTV , Canal + , Comédie , Planète , Jimmy , BFM TV, NT1 and iTélé ;
  • and the public services in Bulgaria, Croatia, Denmark and Romania.

In the name of Europa Donna, mondofragilis network is keen to thank all of these channels for their collaboration and support of the work done by Europa Donna, to promote improved information, screening initiatives, treatment and care as well as increasing funds for research against cancer.

Type of support: PSAs
Date: 14/10/2008

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