Logo design
The simplest logo can still be very powerful. Case in point is The Global Fund logo that we designed knowing that it would have to carry the weight of three important causes: AIDS, Tuberculosis and Malaria. It has now become a reference in the UN system. Other times, we realise that a logo needs some complexity. This was the case of the World AIDS Campaign. They wanted a logo that showed multiple constituencies while still using the AIDS ribbon as a base. The result has been seen around the world.
Smaller organisations also need logos and, as far as they are concerned, they have to have as much impact as the larger organisations'. Granted, they usually have less money to spend but we feel strongly about giving them the same attention and effort we offer clients with bigger budgets. If you are looking for a new logo, a messaggio studios art director will meet with you and describe the process we go through. We are rather methodical in wanting to understand your organisation and what you hope a new logo will accomplish.
Job types:
Logo design is divided into two job types:
- Logo revision
- Logo creation
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Do we design logos? Yes. Have we designed many? Yes. Have we designed major ones such as the Global Fund, UNI or the World AIDS Campaign? Yes. Can we design logos for smaller organisations? Absolutely. But most importantly, we take logo design seriously. We understand what it means to you. We do not agree with the phrase “it’s just a logo.” For us, it’s ‘your’ logo and it has to be right. |
Options: / First launch: 1980
Case study
UNI
UNI, the global union, need a new logo. Their current logo simply did not reflect the organisation’s mission. As with all logos, your key goal is to uncover the essence of the organisation and have it reflected in the symbol. It was not an easy journey. We found ourselves proposing concepts that were artistic but just not right. What was wrong? We were missing the human component which was a key component of their message. Our art director Florence came out with a brilliant concept. She put a human form within the N of UNI. But we weren’t there yet. The client felt the human shape was either too masculine, too feminine, too business-like or too icon-like. The next step would therefore be to go the abstract route, which we did and which resulted in a logo with which everyone was genuinely thrilled.
The company was the result of a merger between the mondofragilis network studios and those of natura print in 2005. It brought together two creative teams with highly complementary skills. Together, they are able to deliver output that is either local in flavour or global in scope. The team is spread across timezones allowing it to deliver content almost 24/7.